Tag Archives: hospital amenities

What Women Really Want: Taking An Amenities Approach To Hospital Marketing

This article originally appeared on Forbes.

While providing high-quality medical services is the No. 1 aim of hospitals, this isn’t always the No. 1 criteria women consider when shopping for health care. All hospitals strive to provide the best care, whether overall or by service line, so advertising that as a point of difference is a quick way to get passed up in the consideration set. Focusing on technology and expertise can also be ineffective, as so many hospitals and health systems already do this.

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