As a member of the Forbes Agency Council, I recently had the opportunity to contribute to a thought-leadership piece on how brands can master the use of live video to connect with their audiences. The article offers a collection of excellent tips, tactics and strategies for the general market, and a number of them can be adapted to a healthcare-specific audience. Here are just a few.
- Provide value. Women have a million and one distractions online, so give them content that will help them in some way. Have you recently hired new doctors to fill a specialty need? Expanded an existing service line? Added options to your birthing suites? Interview doctors and give tours of your new tech.
- Treat a live video like an event. Promote it in advance, time it for when your audience is most active, and hint at the announcement you’ll make.
- Remember you’re in a conversation. Reply in real time to comments users post as you stream, and keep teasing that announcement to keep them watching until the end.