Category : Trends in Healthcare

Getting Them in the Door: Marketing Healthcare to Millennial Women

A generational shift in how patients view primary care providers is causing industry upheaval.

A recent story in the Washington Post reported on a healthcare trend that has primary care practitioners concerned: Millennials are increasingly turning away from primary care and toward options that provide more convenience and price transparency.

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Opportunities to Market Hospitals to Women With Chronic Conditions

A new billing code could help hospitals promote the use of wearables to improve lives for patients with chronic conditions.

Chronic disease is a critical and growing problem for Americans. While women and men experience conditions at different rates, women tend to be affected earlier in life, and thus need care longer. According to the CDC, nearly half of Americans have a chronic disease, and per a March 2018 study in the International Journal of Environmental Research and Public Health, the number is growing.

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Women, Gaslighting and the Power of Respect in Hospital Marketing

How a cultural shift is affecting the healthcare industry

This article previously appeared on Forbes.

Sexism comes in many forms and has profound and lasting consequences, but it’s particularly galling when it happens in a place meant for healing. Because of recent headline stories in publications such as VogueThe Atlantic and The New York Times, as well as documentaries on Netflix and highlights in podcasts, women who have been dismissed or gaslighted by their doctors now know they have strength in numbers. And they’re demanding change.

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