Author Archives: Kathy Selker

Hospital Marketers: Targeting Women in the Wake of Price Transparency

This article originally appeared on MediaPost.

Any woman who’s tried to learn how much a surgery, test or procedure will cost for herself or a family member knows it’s almost impossible to shop for healthcare in America on price and quality. Increased regulation has fallen short of its promise to make it easier to determine what consumers pay. But efforts continue: The Centers for Medicare & Medicaid Services (CMS) recently changed the rules about how hospitals must share pricing information. Starting January 1, 2019, hospitals will be required to publish their standard charges on the internet.

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How Hospital Marketers Can Master the Art of Live Video

As a member of the Forbes Agency Council, I recently had the opportunity to contribute to a thought-leadership piece on how brands can master the use of live video to connect with their audiences. The article offers a collection of excellent tips, tactics and strategies for the general market, and a number of them can be adapted to a healthcare-specific audience. Here are just a few.

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Hospital Marketers Benefit From Understanding Doctors

Atul Gawande, author of “The Checklist Manifesto,” recently penned an article for The New Yorker titled “Why Doctors Hate Their Computers.” The article offers great insights into the pressures doctors face as they deal with complicated medical software that often negatively affects the quality and duration of their time spent with patients.

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