Use social proof and word-of-mouth to boost your brand’s credibility with women.
We believe what our friends say. According to a report by Nielsen, recommendations from friends are the most trustworthy form of advertising. And women are more likely than men to trust word-of-mouth, with 72 percent reporting that they’ve made a purchase based on a friend’s recommendation.
What does this mean for hospital marketers? Cultivating a strong foundation of brand ambassadors, or women who are loyal to and willing to speak out positively about your brand, will strengthen your hospital’s brand and make it attractive to new customers. Here’s how.