Assessments

Are you struggling to reach the women who make up your target market? Do you need a clear assessment of your current challenge and guidance on how to meet your female consumers in the most efficient and targeted way possible? I can help with a consultation. Here’s what I bring to the table.

  • The knowledge I’ve absorbed from all the market research conducted by my clients and my agency, particularly around reaching female prospects for complicated services like healthcare, financial services and more
  • A flexible approach tailored to suit your specific need, whether that’s a small project or a larger endeavor with several components
  • Many years of experience working with clients of all sizes, ranging from small rural hospitals to academic medical centers to large urban hospitals with associated physician organizations and multiple campuses

Want to talk? Email me!

My unique approach to solving your challenge is based on my background in behavioral science. By combining my years of marketing to women with my access to one of the largest health and lifestyle data sources on women in the country, I can help you define and communicate with your specific female target audiences. I start the process by gaining an understanding of how I can help you.

  • First, I ask about your business objectives.
  • Next, I work with you to build an accurate assessment of your current communications and how women are responding to them.
  • Then, I help you understand how you can motivate women in your target markets and thereby meet your business objectives.

Here are some areas where my expertise can help you connect with female consumers.

  • Communication strategies
  • Integrated marketing
  • Public relations
  • Target audience research and refinement
  • Brand development
  • Service line campaigns
  • Advertising copy and creative
  • Persona development
  • Targeted email campaigns

Call me at 513-287-1800 or email me at kselker@northlich.com to schedule a time to talk about your marketing challenge.

Here are a few testimonials from my clients at Northlich, my marketing agency that focuses on marketing complex services like healthcare and financial services to women.